Choosing the right color


Color is light, which travels to us in waves from the sun, on the same electro-magnetic spectrum as radio and television waves, microwaves, x-rays etc.

Color is energy and the fact that it has a physical effect on us has been proved time and again in experiments – most notably when blind people were asked to identify colors with their fingertips and we are all able to do so easily.

The colors of our environment affect our behavior and mood. When choosing color yellow, green landscapes, birds and colorful flowers, we immediately begin to feel more energetic; when choosing grey, as days with dark skies and rain or snow surround us we instinctively draw in and tend to hibernate.

The colors of the interior environment wherein we live or work affect us in just the same way as those in the natural world always did. The colors that people wear still send out clear signals that we can all read accurately.


Colors and emotions

In practice, color psychology works on two levels: the first level is the fundamental psychological properties of the eleven basic colors, which are universal, regardless of which particular shade, tone or tint of it you are using.

Each of them has potentially positive or negative psychological effects and which of these effects is created depends on personality types and – crucially – the relationships within color combinations, the second level of color psychology.


Color Red

Red is by far the most powerful color. Red is full of passion, emotion, danger, and life. Physically, the color red can actually raise your blood pressure and increase your heart rate. It is also a color commonly used in restaurants because of its ability to increase appetite.

In homes, red is often found in dining rooms and kitchens. Avoid using red in bedrooms, however, as it can be too powerful a color to allow for a restful sleep.


Color Blue

Blue is the color of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration.

Blue is the world’s favorite color. However, it can be perceived as cold, unemotional and unfriendly. Bright blues, for example, are great for pops of color through the living room or kitchen while darker blues are fantastic for bedrooms because of their ability to promote peace and restful sleep.


Color Yellow

The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest color, psychologically. The right yellow will lift our spirits and our self-esteem; it is the color of confidence and optimism.

Yellow is bright like sunshine. It is a color that instantly makes any room cheerful and happy. It inspires conversation and happy memories. Yellow is an ideal color for kitchens since they are the heart of any home. It also brightens up dark hallways that get little natural light.


Color Green

Being in the center of the spectrum, it is the coof balance – a more important concept than many people realize. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level.

Use rich greens like emerald and forest in rooms where luxury and elegance are key atmospheres. Avoid lime green or a yellow-green in bedrooms, as they are very energetic colors.


Color purple

It takes awareness to a higher level of thought, even into the realms of spiritual values. It is highly introversive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality. Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos.

Being the most royal color, purple is luxurious, rich, and wealthy. It is also considered the sexiest color for bedrooms since it combines the passion of red with the calming qualities of blue.


Where to start?

Visualize from the plans the spaces in 3 dimensions and work out what you will be able to see from each room, and then ensure the colors that you select are pleasing on the eye when viewed simultaneously.

It is important when planning the scheme of a new house to look at the positioning on the site. Work out which rooms will have a lot of sunlight and which will not. If a room is on the cool side of the house use warmer colors, and vice versa.


For more inspiration, and to find the furniture that fits bests your style and needs check out Wayfair and IKEA catalog. Allports Transpo can help you get everything you need to start improving your home, your life and the lives of your love ones.



Meredith. “The Beginner’s Guide to Color Psychology for Interior Design | Arts and Classy.” Arts and Classy. N.p., 04 Mar. 2016. Web.
Brown, Lee. “How to Choose a Color Scheme.” Interiordezinecom. N.p., n.d. Web.
Wright, Angela. “Psychological Properties Of Colours – Colour Affects.” Psychological Properties Of Colours – Colour Affects. N.p., 2008. Web.




Interior Design promotoes Well-Being

Ikea Hawaii Furniture

Reducing stress with interior design.

Since the earliest times, humans have needed to be sensitive to their surroundings to survive, which means that we have an innate awareness of our environment and seek out environments with certain qualities.

First of all, humans have a strong need for safety and security and look for those attributes in their environment. We also look for physical comfort, such as an environment with the right temperature.


In addition, we seek an environment that is psychologically comfortable: for example, environments that are familiar, but offer the right amount of stimulus.


Retailers and the hospitality industry know this very well and try to provide an atmosphere that creates a positive customer experience and offers three important attributes: comfort, safety, and entertainment.


  • The environment can facilitate or discourage interactions and communication among people (and the subsequent benefits of social support).
  • The environment can influence peoples’ behavior and motivation to act. For example Scientists Wheeler and three other researchers, including Aaron Kay and Lee Ross from Stanford’s psychology department, carried out a number of studies in which they exposed individuals to objects common to the domain of business, such as boardroom tables and briefcases, while another group saw neutral objects such as kites and toothbrushes. They then gave all of the participants tasks interior design to measure the degree to which they were in a cooperative or competitive frame of mind.

In every case, participants who were “primed” by seeing the business objects subsequently demonstrated that they were thinking or acting more competitively.

  • The environment can influence mood. For example, the results of several research studies reveal that rooms with bright light, both natural and artificial, can improve health outcomes such as depression, agitation, and sleep.

What about stress?

Perhaps most importantly for health, the environment can create or reduce stress, which in turn impacts our bodies in multiple ways. This is because our brain and our nervous, endocrine, and immune systems are constantly interacting. As neuroscientist Candice Pert puts it, “What you are thinking at any moment is changing your biochemistry.”

Thus, the stress of a noisy, confusing environment might result in a person not only feeling worried, sad, or helpless, but experiencing higher blood pressure, heart rate, and muscle tension. In addition, hormones released in response to the emotional stress could suppress the patient’s immune system, causing to heal more slowly.


Stress is an important medical consideration, and creating an environment that reduces stress is a key piece of improving health outcomes.


How to reduce stress through intelligent design?

Take advantage of a sunny spot with a window seat. Put in a comfy cushioned window seat and it may become your new favorite reading nook. Bonus: A window seat is a great place for kids to slink off to after they are done eating, while still being in sight.

Choose patterned window shades to create a bit of architectural interest in a bland room. Add asymmetrical arrangement of art on the walls to suit the strong stripes without seeming too busy.


Studies have shown that curvilinear forms resulted in significantly stronger pleasure ratings (such as feeling relaxed, peaceful, and calm) than the rectilinear settings.



Modern Solutions.

Modern kitchen appliances are as much important as modern technology is. You can make your homework more efficient and make life more comfortable and enjoyable if you have good, modern and efficient appliances in your kitchen. This can have good positive impact on your busy lifestyles. Good kitchen storage will make an impression that a kitchen is larger than its actual size, is also a more common occurrence in an organized kitchen people can move with ease and picture themselves cooking or baking making it more likely to enjoy eating at home.



Whether it’s apparent in obvious or subtle ways, the physical environment in your business workplace has an effect on the flow of communication. In addition to the setup and structure of the space, other factors invite or inhibit communication between you and your employees, from employee to employee and department to department.

Open concept.

Configurations that allow open, essentially face-to-face orientations with every other member of the group (allowing for individual adjustments) encourage social interaction more than those that do not.

For more inspiration, and to find the furniture that fits bests your style and needs check out the IKEA catalog. Allports Transpo can help you get everything you need to start improving your environment, your life and the lives of your love ones.



Mary Ylisela. “The Effects of Physical Environment on Communication in the Workplace.” Small Business. N.p., n.d. Web.

Brand, Jay L., Ph.D. “Physical Space and Social Interaction.” Haworth. N.p., n.d. Web.

Dazkir, Sibel S., and Marylin A. Read. “Furniture Forms and Their Influence on Our Emotional Responses Toward Interior Environments.” Environment and Behavior. N.p., 01 Sept. 2012. Web.

Gaskill, Laura. “10 Ways to Create a Warm and Welcoming Dining Room.Houzz. N.p., 26 Nov. 2012. Web

Rigoglioso, Marguerite. “Even the Furniture Can Affect Business Attitudes.” Stanford Graduate School of Business. N.p., 1 Oct. 2014. Web.

Kreitzer, Mary Jo, PhD. “What Impact Does the Environment Have on Us? | Taking Charge of Your Health & Wellbeing.” Taking Charge of Your Health & Wellbeing. N.p., 10 July 2013. Web.