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Color is light, which travels to us in waves from the sun, on the same electro-magnetic spectrum as radio and television waves, microwaves, x-rays etc.
Color is energy and the fact that it has a physical effect on us has been proved time and again in experiments – most notably when blind people were asked to identify colors with their fingertips and we are all able to do so easily.
The colors of our environment affect our behavior and mood. When choosing color yellow, green landscapes, birds and colorful flowers, we immediately begin to feel more energetic; when choosing grey, as days with dark skies and rain or snow surround us we instinctively draw in and tend to hibernate.
The colors of the interior environment wherein we live or work affect us in just the same way as those in the natural world always did. The colors that people wear still send out clear signals that we can all read accurately.
Colors and emotions
In practice, color psychology works on two levels: the first level is the fundamental psychological properties of the eleven basic colors, which are universal, regardless of which particular shade, tone or tint of it you are using.
Each of them has potentially positive or negative psychological effects and which of these effects is created depends on personality types and – crucially – the relationships within color combinations, the second level of color psychology.
Red is by far the most powerful color. Red is full of passion, emotion, danger, and life. Physically, the color red can actually raise your blood pressure and increase your heart rate. It is also a color commonly used in restaurants because of its ability to increase appetite.
In homes, red is often found in dining rooms and kitchens. Avoid using red in bedrooms, however, as it can be too powerful a color to allow for a restful sleep.
Blue is the color of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration.
Blue is the world’s favorite color. However, it can be perceived as cold, unemotional and unfriendly. Bright blues, for example, are great for pops of color through the living room or kitchen while darker blues are fantastic for bedrooms because of their ability to promote peace and restful sleep.
The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest color, psychologically. The right yellow will lift our spirits and our self-esteem; it is the color of confidence and optimism.
Yellow is bright like sunshine. It is a color that instantly makes any room cheerful and happy. It inspires conversation and happy memories. Yellow is an ideal color for kitchens since they are the heart of any home. It also brightens up dark hallways that get little natural light.
Being in the center of the spectrum, it is the coof balance – a more important concept than many people realize. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level.
Use rich greens like emerald and forest in rooms where luxury and elegance are key atmospheres. Avoid lime green or a yellow-green in bedrooms, as they are very energetic colors.
It takes awareness to a higher level of thought, even into the realms of spiritual values. It is highly introversive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality. Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos.
Being the most royal color, purple is luxurious, rich, and wealthy. It is also considered the sexiest color for bedrooms since it combines the passion of red with the calming qualities of blue.
Where to start?
Visualize from the plans the spaces in 3 dimensions and work out what you will be able to see from each room, and then ensure the colors that you select are pleasing on the eye when viewed simultaneously.
It is important when planning the scheme of a new house to look at the positioning on the site. Work out which rooms will have a lot of sunlight and which will not. If a room is on the cool side of the house use warmer colors, and vice versa.
For more inspiration, and to find the furniture that fits bests your style and needs check out Wayfair and IKEA catalog. Allports Transpo can help you get everything you need to start improving your home, your life and the lives of your love ones.
Meredith. “The Beginner’s Guide to Color Psychology for Interior Design | Arts and Classy.” Arts and Classy. N.p., 04 Mar. 2016. Web.
Brown, Lee. “How to Choose a Color Scheme.” Interiordezinecom. N.p., n.d. Web.
Wright, Angela. “Psychological Properties Of Colours – Colour Affects.” Psychological Properties Of Colours – Colour Affects. N.p., 2008. Web.